The Apprentice is a BAFTA award-winning British reality television series in which a group of aspiring young businessmen and women compete for the chance to win a £100,000-a-year job as an apprentice to the British business magnate Lord Sugar (previously known as "Sir Alan Sugar"). Winners have gone on to work at Amstrad, an electronics manufacturing company founded by Sugar (but since sold to BSkyB),[2][3] or one of Sugar's other companies, Viglen,[4] Amsprop[5] or Amshold.[6] The Apprentice, billed as a "job interview from hell", is very similar in format to the American series of the same name, which stars entrepreneur Donald Trump.[7] Both American and British versions of The Apprentice are produced by Mark Burnett.