Ugly Betty is an American comedy-drama television series created by Silvio Horta, which premiered on ABC on September 28, 2006. The series revolves around Betty Suarez and is based on the Colombian telenovela Yo soy Betty, la fea, which was created by Fernando Gaitán. The series is produced by Silent H, Ventanarosa and Reveille respectively partnered with ABC Studios, and is primarily filmed in Los Angeles, but together with the pilot episode and the third and fourth season the series is filmed in New York City. The executive producers are Salma Hayek, Silvio Horta, Ben Silverman, Jose Tamez and Joel Fields. During its first three seasons, it aired on Thursday nights, where it was mostly successful. In October 2009, it was moved to Fridays, where it had trouble finding an audience. The backlash from its fans prompted ABC to move the show to Wednesdays at 10:00PM Eastern/9:00PM Central starting January 6, 2010, where it would better complement its Wednesday hits, Modern Family and Cougar Town.[1][2] On January 27, 2010, ABC announced it was cancelling the series, stating it would not be returning for a fifth season due to low ratings.[3] The series finale is set to air on April 14, 2010